Ideal Self-Congruence: Its Impacts on Customer Love and Loyalty to Luxury Brands in Indonesia
نویسندگان
چکیده
Purpose: This research is conducted to examine the influence of ideal self-congruence on customer love and loyalty two luxury brands. Theoretical Framework: Luxury brands have three dimensions, namely functional, experiential, symbolic. A brand said be luxurious if it has some characteristics such as high quality, price, sensuality, beauty, exclusivity, historicity, uniqueness. Customer a crucial strategy choice for companies struggling maintain business continuity. The organizations believes that can provide benefits organization. Brand one determinants loyalty. concept developed in context interpersonal relationships. Design/Methodology/Approach: Sample random sampling technique used method this study, collected 214 data through self-administrative survey from respondents handbag Indonesia. Analysis using Structural Equation Modelling (SEM). Findings: There are significant relationships between brand, brand. Research/Practical/Social Implications: On theoretical level, contributes better understanding how create tracking construct managerial provides very useful actionable guidance program managers which incorporates simultaneously arises strong emotional bonding Originality/Value: contemporary interest resulted variety many areas. Our investigation indicates there few researches address relationship self-congruence, love,
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این تحقیق به منظور بررسی رابطه بین میزان استراتژیهای خود-تنظیم شده یادگیری و تمایل به ایجاد ارتباط دانشجویان زبان انگلیسی انجام شده است.علاوه بر این،روابط و کنش های موجود بین ریزسنجه های استراتژیهای خود-تنظیم شده یادگُیری ، مهارت نگارش و تمایل به برقراری ارتباط و همچنین تاٍثیرجنسیت دانشجویان زبان انگلیسی در استراتژیهای خود-تنظیم شده یادگیری و تمایل به برقراری ارتباط آنها مورد بررسی قرار گرفته شد.
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ژورنال
عنوان ژورنال: International Journal of Professional Business Review
سال: 2022
ISSN: ['2525-3654']
DOI: https://doi.org/10.26668/businessreview/2022.v7i6.e769